Anti-Binge Drinking Campaigns

Binge drinking is a trend that has spread around the globe. Although governments and other associations have been trying to tackle the problem since, no real solution has been found ... so far.
While GB has lauched its CHALLENGE 21 scheme, the rest of the continent has put up its own campaign ...  http://www.staygold.eu/




TASK:

Find out more about the campaign. Therefore, please prepare a mini-presentation and comment on its chances for success.
In order to do that, please also include the information from the given article ...
http://www.focus.de/gesundheit/news/kleine-erfolge-im-kampf-gegen-das-komasaufen-maedchen-trinken-weniger-jungen-eher-mehr_aid_821347.html