Globalization vice versa - Ikea in China

Dear students,

as we have already focussed on the reason's for the success of the Swedish global player IKEA in China and assessed the consequences of global consumer trends following Western culture in Asia, it's time to draw your attention to two interesting video clips both centering around IKEA in China.
     Your task - as can be read on your worksheet as well - is to watch both clips and to summarize them briefly for the next lesson.

Clip 1:
https://www.youtube.com/watch?v=Ke3xUjkDaRA

Clip 2:
https://www.youtube.com/watch?v=UC9ylq4ztP4

ENJOY :)