Dear students,
as consumers we still tend to be most receptive to the voices of brand spokespeople; poor working conditions force the workforce to live a humble live in poverty, while managers profit from high margins. One company that seems to swim against the stream is NUDIE JEANS. According to their website they uphold values that guarantee fair wages and an eco friendly product to its customers. But can they really meet their high expectations?TASKS:
1. Go to their website and do some research about what is being claimed. Summarize the main facts on 4 PP-slides.
http://www.nudiejeans.com/productionguide/
http://www.nudiejeans.com/responsibility/
2. Last, but not least, find out whether you can find any negative reports about NUDIE JEANS concerning their production. Then compile one more slide and add it to yur summary.
Questions? Then don't hesitate to ask me ...
NOTA BENE:
By the way: just in case anyone of you wants to go shopping this weekend. Before you purchase a jeans watch the following documentary that was aired a few months ago!
https://www.youtube.com/watch?v=Cwsl6bJpf7s
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